As it was only a very fleeting visit I didn't actually try anything on or buy anything, but I did do a bit of exploring.
My main observation is that the store is MASSIVE!! Three floors of goodness :-D The ground floor is some mens and some womens, the middle floor is all women's clothes, and upstairs is mainly accessories, underwear and sleepwear. There's even a Costa inside the store, so you can stop for a bit of a rest after you've shopped 'til you've dropped!
The store is really nicely decorated (if that's the right word!) with big chandeliers, good lighting and lots of glittery-ness. I thought it was a really great shopping experience, as everything was well spaced out, well displayed and tidy (a nice change if you are used to Primark!).
As I say, I didn't try anything on, but a quick peek at the price tags suggested everything was pretty affordable - I'd probably say about New Look prices.
The top floor was my favourite - a treasure trove of jewellery, belts, hair accessories, bags, purses and belts... I wanted everything :-D I'm pretty sure if I was after a necklace to go with a specific outfit, I could have easily found one in there.
Look how these accessories are displayed - on cute tiered cake stands! I just think showing things off like this makes everything seem more expensive than it actually is, so you really feel like you're buying something special :-)
I'll definitely be making another trip to Forever 21 next time I'm in Birmingham, when I'll hopefully have more time to peruse the rails (and not just take some rushed photos!).
Have any of you managed to visit Forever 21 yet, either in Birmingham or across the pond in America? If you have, what did you think? Did you buy anything?
xx