As it was only a very fleeting visit I didn't actually try anything on or buy anything, but I did do a bit of exploring.
My main observation is that the store is MASSIVE!! Three floors of goodness :-D The ground floor is some mens and some womens, the middle floor is all women's clothes, and upstairs is mainly accessories, underwear and sleepwear. There's even a Costa inside the store, so you can stop for a bit of a rest after you've shopped 'til you've dropped!
The store is really nicely decorated (if that's the right word!) with big chandeliers, good lighting and lots of glittery-ness. I thought it was a really great shopping experience, as everything was well spaced out, well displayed and tidy (a nice change if you are used to Primark!).
As I say, I didn't try anything on, but a quick peek at the price tags suggested everything was pretty affordable - I'd probably say about New Look prices.
The top floor was my favourite - a treasure trove of jewellery, belts, hair accessories, bags, purses and belts... I wanted everything :-D I'm pretty sure if I was after a necklace to go with a specific outfit, I could have easily found one in there.
Look how these accessories are displayed - on cute tiered cake stands! I just think showing things off like this makes everything seem more expensive than it actually is, so you really feel like you're buying something special :-)
I'll definitely be making another trip to Forever 21 next time I'm in Birmingham, when I'll hopefully have more time to peruse the rails (and not just take some rushed photos!).
Have any of you managed to visit Forever 21 yet, either in Birmingham or across the pond in America? If you have, what did you think? Did you buy anything?
xx
Hi,
ReplyDeleteI have just stumbled across your blog by accident in one of those bouts of random clicking we all have from time to time and have really enjoyed reading it. From reading your A-Z i think we may have been separated at birth as I too am a fussy eater who loved university, is sport obsessed, loves fancy dress, stationery (do not get me started!) tattoos, meaningful quotes, laughing until you can't breathe, Joe Hart...the list goes on!!
I thought your name seemed familiar but couldn't work out why, and then when I read your post about your dream job I realised...you must be the Erin whose new job is at the PCA? I swear to God I am not stalking you honest...haha! Bizarrely enough, I am one of the other people who got through to the second interview for the job and did that self torture thing where you look on the website and see who it was that got the job that you wanted more than anything else in the entire world, as unhelpful as that may be to your sanity! So...by rights I should hate you. haha. But how can I when we seem so alike?! When I realised it must be you it almost seemed like it is fate I found this blog and I just wanted to post and say congratulations, good luck and enjoy it. Maybe you should write a blog post about how brilliant it is just to make me even more jealous! :)
Gemma